About Us


Top Rated on Trip Advisor for all Fashion and Shopping in NYC.

Shop Gotham is NYC’s premiere shopping tour company. Since
2001, our knowledge, resources and breadth of creative itineraries,
have offered privileges not available to the independent shopper.

What is a Shopping Tour?

Shop Gotham is NOT a Personal Shopping Service. Our programs
are designed for VISITORS to NYC. The objective is to give shoppers
the advantages of an insider’s knowledge and connections to shop
what is new, what is exciting and what often exists only in NYC.
Things change here in a “NYC minute,” but we know what is where
and what’s what.

NYC is vast; each block and neighborhood dominated by retail.
When visiting, it’s difficult to know where the emerging fashion
stores are, which neighborhoods offer what options, and where
those coveted sample sales might be. NYC is also the home to
hundreds of designers, but access to their showrooms is typically
limited to Store Buyers and Fashion Editors. Until now.

At a Glimpse
The 3-hour Garment Center Insider Shopping Tour opens the
doors to designer Wholesale Showrooms where participants can
buy current season items at a steep discount.

The 2.5 hour SoHo and NoLita Shopping Tour covers the two
adjacent neighborhoods, revealing indie boutiques and other shop-
worthy gems that visitors might not find on their own.

Custom Programs for small and large groups , are designed to
suit the whims, style and budget of the client. Want to keep a group
of teenagers happy? Our Sweet 16’s take them to shops that smack of teen fashion TODAY. Student Education “lite” programs will satisfy both the teacher and students, with a focus on retail
marketing/merchandising or design, in the heart of the industry.

Custom programs are also great for: Girlfriend getaways, Mothers & daughters, Bachlorettes, Birthday revelers, Vacation groups, Spouse & Incentive programs, and company’s interested in Retail Exploration.

FAQ’S about each program can be found on each specific tour’s

Trip Advisor
Trip Advisor


Garment Center Insider Shopping Tour

“I had heard about the garment center and as a lover of fashion, i
had always wanted to explore it. On a hot sunny day we met our
tour group, not knowing what to expect. The program took us to six
Superbe showrooms. where we got a glimpse of current and future
seasons and were able to purchase the current season at
wholesale. Some clothing was quite high style and my friends and
i were so very happy with our purchases. I recommended it to all
my friends coming to new york! – Jeanette, Strasbourg, France

“A total blast! The guide was a delight and totally made me feel
comfortable and not like a nerdy tourist (ha!). So interesting, great
information, so fun to see ‘behind the scenes,’ and have the
opportunity to buy designer items at far less than retail. Would love
to do it again!” – Karmen, Andover, KS

SoHo & NoLita Chic Boutiques

“I took the Soho shopping tour with my teenage daughter. Our
guide, Sarah, was excellent and she made the experience relaxed,
fun and fruitful. We got some really fun, inexpensive buys without
any anxiety of shopping in an unfamiliar area. I highly recommend
this tour”. Susan, Vancouver

Custom Private Program – Vacation Group

“The Garment Center shopping tour was definitely the highlight of
my trip to NYC. I was in town with group of 10 women and our
travel firm had booked this as a private program for us. I assume
they must have gathered some information in advance on us, as the showrooms we visited were a perfect mix for our group. We had a ball checking out this secret world and talking to some of the designers. Everyone bought a couple of items. A wonderful time all around. So glad we did this and hope there will be a repeat visit
someday. – Sandra, Jacksonville, IL