About Us


Top Rated on Trip Advisor for all Fashion and Shopping in NYC.

Shop Gotham is NYC’s premiere shopping tour company. Since 2001, our knowledge, resources and breadth of creative itineraries,
have offered privileges not available to the independent shopper.

What is a Shopping Tour?

Shop Gotham is NOT a Personal Shopping Service. Our programs are designed for VISITORS to NYC. The objective is to give shoppers
the advantages of an insider’s knowledge and resources to shop what is NOT ACCESSIBLE to the public, or what is new and exciting and often exists only in NYC. Things change here in a “NYC minute,” but we know what is where and what’s what.

NYC is vast; each block and neighborhood dominated by retail. When visiting, it’s difficult to know where the emerging fashion
stores are, which neighborhoods offer what options, and where those coveted sample sales might be. NYC is also the home to hundreds of designers, but access to their showrooms is typically limited to Store Buyers and Fashion Editors. Until now.


Garment Center Insider Shopping Tour

“I had heard about the garment center and as a lover of fashion, I had always wanted to explore it. On a hot sunny day we met our
tour group, not knowing what to expect. The program took us to six Superb showrooms. where we got a glimpse of current and future seasons and were able to purchase the current season at wholesale. Some clothing was quite high style and my friends and I were so very happy with our purchases. I recommended it to all my friends coming to new york!” – Jeanette, Strasbourg, France

“A total blast! The guide was a delight and totally made me feel comfortable and not like a nerdy tourist (ha!). So interesting, great
information, so fun to see ‘behind the scenes,’ and have the opportunity to buy designer items at far less than retail. Would love
to do it again!” – Karmen, Andover, KS

SoHo & NoLita Chic Boutiques

“I took the Soho shopping tour with my teenage daughter. Our guide, Sarah, was excellent and she made the experience relaxed, fun and fruitful. We got some really fun, inexpensive buys without any anxiety of shopping in an unfamiliar area. I highly recommend this tour”. – Susan, Vancouver

Custom Private Program – Vacation Group

“The Garment Center shopping tour was definitely the highlight of my trip to NYC. I was in town with group of 10 women and our
travel firm had booked this as a private program for us. I assume they must have gathered some information in advance on us, as the showrooms we visited were a perfect mix for our group. We had a ball checking out this secret world and talking to some of the designers. Everyone bought a couple of items. A wonderful time all around. So glad we did this and hope there will be a repeat visit someday.” – Sandra, Jacksonville, IL




(regularly scheduled programs individuals may join)

The 3-hour Garment Center Insider Shopping Tour opens the doors to Designer Showrooms where participants can buy current season items at WHOLESALE, a Special Access opportunity usually afforded only to store buyers.



(For Small Groups and Large Groups)

Custom programs are designed to suit the whims, style and budget of the client. Want to keep a group of teenagers happy? Our Sweet 16’s take them to shops that smack of teen fashion TODAY. Student Education “lite” programs will satisfy both the teacher and students, with content rich itineraries which target either Retail marketing/merchandising or Design, in the heart of the industry.

Custom private programs are a lovely way to spend a day in NYC for:  Girlfriend getaways, Mother & Daughter outings, Bachlorettes, Birthday revelers, Vacation groups, Spouse & Incentive programs, and company’s interested in Retail Exploration.

FAQ’S about each program can be found on each specific tour’s page.